PROGRAMS & EVENTS

DAVID EILENBERG is Vice President and Head of Content for Roku Media. He is leading the charge to establish Roku’s free ad-supported streaming service The Roku Channel as a destination for both scripted and unscripted original content. He is responsible for the overall vision, creative strategy, and go-to-market execution, as well as long-term growth goals and target audiences, both domestically and in international territories, for content across Roku Media. In his prior role as Head of Roku Originals, David and his team brought highly anticipated titles, including WEIRD: The Al Yankovic Story, Meet Me in Paris, The Great American Baking Show, Martha Cooks, Emeril Cooks, and many more to millions of streamers to enjoy for free. Before joining Roku, David was Chief Creative Officer at ITV America. Among the many series he spearheaded were the multi-Emmy-winning Queer Eye (Netflix); Love Island (CBS and now Peacock in 2022); Hell’s Kitchen (Fox); The Chase (ABC); My Mom, Your Dad (HBO Max); and Rat in the Kitchen (TBS). Prior to ITV, David was SVP of Unscripted Development, Late Night, and Specials at Turner, overseeing such series as King of the Nerds and Cold Justice, as well as the late-night CONAN, starring Conan O'Brien. Before that, he was head of development and current programming for Mark Burnett Productions where he helped develop and produce award-winning hits including The Voice, Shark Tank and Are You Smarter Than A Fifth Grader? A prolific creator, writer, and producer, Eilenberg was head writer on Weakest Link and a writer on Da Ali G Show. He also was co-director/producer of the critically acclaimed documentary, On Common Ground, and co-created the series Dismissed. In this Leadership Talk, we will cover: - David's career journey developing some of the biggest shows on TV - His take on the current content landscape, the state of streaming, and his plans for Roku Media - What it takes to be a great storyteller - His advice on how to get your projects sold and how to avoid the most common mistakes producers make in their pitch - What he believes are the most critical skills that young leaders need to possess to succeed in the industry.