PROGRAMS & EVENTS

Alison Levin is the Vice President of Ad Revenue and Marketing Solutions at Roku. In her role, she oversees the new product and go-to-market strategy for the company’s advertising business. As the first ad sales hire at Roku, she has pioneered upfront deals with some of the largest ad agencies and holding groups in the industry and been instrumental in growing the company’s ad sales team both in the U.S. and internationally. Beginning as an individual contributor in 2014, Alison shaped Roku’s early value proposition with advertisers, won initial clients, and began to build out ad sales and support teams, which are now more than 450 people. Alison leads one of the fastest growing and most exciting sectors of the ad business: TV streaming. She possesses the rare ability to scale and operate an ad sales business while continuously adapting to a fast-changing marketplace. As a leader, she has a constant growth mindset and welcomes creativity and out-of-the-box thinking, which motivates her team to remain determined and on-task. Today, Alison is one of the few female advertising sales executives in an industry still largely dominated by men. She was named to the 2019 Ad Age 40 Under 40 List, the 2019 NYC Television Week’s 40 Under 40 List, the 2020 Cynopsis Top Women in Media List, and the 2021 Multichannel News Wonder Women Honoree List. Prior to Roku, Alison was a senior account executive with YuMe, managing key accounts for its ad tech business, and has held sales positions with IAC and BusinessWeek. She holds a B.A. from Boston University.